Purchasing motives and profile of the Greek organic consumer: a countrywide survey

Purchasing motives and profile of the Greek organic consumer: a countrywide survey The present study attempts to offer more insights into the Greek organic market. It examines the organic products as “eco‐products”, suitable for “green” consumers, who are ecologically/environmentally ecology‐aware and who are concerned with health and quality‐of‐life issues. Analysing a countrywide sample, the survey concludes that three consumer types exist in terms of attitude towards, purchase intention and awareness of organic products: the “unaware”, the “aware non‐buyers”, and the “(aware) buyers” (or simply buyers) of organic food products. After developing a detailed profile of the first two, the “aware buyers” type is segmented in terms of five groups of personality and behavioural factors, defined in the international literature as the driving forces of organic purchasing. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png British Food Journal Emerald Publishing

Purchasing motives and profile of the Greek organic consumer: a countrywide survey

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Abstract

The present study attempts to offer more insights into the Greek organic market. It examines the organic products as “eco‐products”, suitable for “green” consumers, who are ecologically/environmentally ecology‐aware and who are concerned with health and quality‐of‐life issues. Analysing a countrywide sample, the survey concludes that three consumer types exist in terms of attitude towards, purchase intention and awareness of organic products: the “unaware”, the “aware non‐buyers”, and the “(aware) buyers” (or simply buyers) of organic food products. After developing a detailed profile of the first two, the “aware buyers” type is segmented in terms of five groups of personality and behavioural factors, defined in the international literature as the driving forces of organic purchasing.

Journal

British Food JournalEmerald Publishing

Published: Oct 1, 2002

Keywords: Consumer behaviour; Organic food; Purchasing; Motivation; Greece

References

  • Organic production and ethical trade: definition, practice and links
    Browne, A.W.; Harris, P.J.C.; Hofny‐Collins, A.H.; Pasiecznic, N.; Wallace, R.R.
  • Repercussions of consumer confusion for late differentiated products
    Chryssochoidis, G.
  • A pan‐EU survey of consumer attitudes to food, nutrition and health: an overview
    Lappalainen, R.; Kearney, J.; Gibney, M.
  • From niche to mainstream. Strategies for marketing organic food in Germany and the UK
    Latacz‐Lohmann, U.; Foster, C.
  • The Romanian consumer behaviour regarding organic food
    Lubieniechi, S.
  • Environmental management: its role in corporate strategy
    McCloskey, J.; Maddock, S.
  • Consumer attitudes to nutrition labelling
    Shine, A.; O’Reilly, S.; O’Sullivan, K.
  • The demand for organically‐grown produce
    Tregear, A.; Dent, J.B.; McGregor, M.J.
  • Agriculture and the environment: an economic perspective with implications for nutrition
    Zilberman, D.; Templeton, S.R.; Khanna, M.

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