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Western Europe's unification efforts have transformed the area into an essential market for many international companies. At the same time, the breakup of the former Soviet Union has opened the door to many Eastern European economies previously off limits to Western investors. Companies that have invested in Eastern Europein some cases to supply Western European marketshave had to grapple with a host of unique challenges. Yet, some have achieved notable successes.
Journal of Business Strategy – Emerald Publishing
Published: Feb 1, 1993
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