Access the full text.
Sign up today, get DeepDyve free for 14 days.
P. Patsis
Dairy Product Consumer Research Study
Joel Cohen (1983)
Involvement and You: 1000 Great IdeasACR North American Advances
Banwari Mittal, Myung-Soo Lee (1989)
A causal model of consumer involvementJournal of Economic Psychology, 10
Ivana Petrović, P. Kovačević (1996)
Measuring consumer involvementPsihologija, 29
G. Laurent, J. Kapferer (1985)
Measuring Consumer Involvement ProfilesJournal of Marketing Research, 22
J‐N. Kapferer, G. Laurent
Consumer involvement profiles: a new practical approach to consumer involvement
M. Rothschild (1984)
Perspectives on Involvement: Current Problems and Future DirectionsACR North American Advances
Gilbert Churchill (1979)
A Paradigm for Developing Better Measures of Marketing ConstructsJournal of Marketing Research, 16
F. Dimanche, M. Havitz, D. Howard (1991)
Testing the Involvement Profile (IP) scale in the context of selected recreational and touristic activities.Journal of Leisure Research, 23
B. Tabachnick, L. Fidell (1983)
Using Multivariate Statistics
Peter Bloch (1981)
An Exploration Into the Scaling of Consumers' Involvement With a Product ClassACR North American Advances
D. Stewart (1981)
The Application and Misapplication of Factor Analysis in Marketing ResearchJournal of Marketing Research, 18
Peter Bloch, Marsha Richins (1983)
A Theoretical Model for the Study of Product Importance PerceptionsJournal of Marketing, 47
National Statistical Service
National Accounts
Ministry of Agriculture (Undated)
Dairy Product Trade Balance Sheets
J.C. Nunally
Psychometric Theory
R. Peterson (1994)
A Meta-analysis of Cronbach's Coefficient AlphaJournal of Consumer Research, 21
The article examines how purchase involvement theory can be used to assist marketing management in making more effective marketing mix decisions. The relationships between product purchase involvement and its antecedents are analysed, using examples from the Greek market for cheese. Mechanisms for measuring purchase involvement are identified. Product profiles are constructed for varieties of cheese and their usefulness as a segmentation tool is discussed. Implications of the results for marketing management and areas for further research are identified.
British Food Journal – Emerald Publishing
Published: Sep 1, 1998
Keywords: Consumer behaviour; Dairy industry; Greece; Marketing mix
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.