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10.1097/00004010-199724000-00003
- Publisher
- Emerald Publishing
- Copyright
- Copyright © 2000 MCB UP Ltd. All rights reserved.
- ISSN
- 1356-3289
- DOI
- 10.1108/13563280010372504
- Publisher site
- See Article on Publisher Site
Abstract
Explores the resurgence of interest in public relations as relationship building; and the three‐stage model that has been developed to research this. Concludes that the present chaotic environment requires public relations professionals to assume the responsibility of identifying the organization’s most strategic publics as part of the management process.
Journal
Corporate Communications An International Journal – Emerald Publishing
Published: Jun 1, 2000
Keywords: Public relations; Internal communications; Research