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Public Relations Developments

Public Relations Developments Describes changes and developments taking place in public relationsin the UK. Such description is predicated on change in the externalenvironment facing business organizations, increased expenditure onstaffing and public relations activities, and teaching developments inthis innovative management field. But the main causatory factors arefuzzy market boundaries, changing publics, and shortlived competitiveadvantages. A hypothetical company example is used to illustrate howpublic relations might be used to build relations with key targetaudiences. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Marketing Intelligence & Planning Emerald Publishing

Public Relations Developments

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References (4)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0263-4503
DOI
10.1108/02634509210012087
Publisher site
See Article on Publisher Site

Abstract

Describes changes and developments taking place in public relationsin the UK. Such description is predicated on change in the externalenvironment facing business organizations, increased expenditure onstaffing and public relations activities, and teaching developments inthis innovative management field. But the main causatory factors arefuzzy market boundaries, changing publics, and shortlived competitiveadvantages. A hypothetical company example is used to illustrate howpublic relations might be used to build relations with key targetaudiences.

Journal

Marketing Intelligence & Planning – Emerald Publishing

Published: Feb 1, 1992

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