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References (9)
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Alvin Wint (1991)
Public Management of Private Foreign Investment: The Complementarity of Promotion and ControlInternational Journal of Public Sector Management, 4
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G. Watzke, W. Mindak (1987)
Marketing-oriented planning in public administration: The case of the state development agencyInternational Journal of Public Administration, 9
- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 0951-3558
- DOI
- 10.1108/09513559210017327
- Publisher site
- See Article on Publisher Site
Abstract
Reports on a study that examines, by interviews and archivalresearch, the promotional structures which 11 governments in tencountries have put in place to market their economies to foreigninvestors. Focuses specifically on the various forms through which thesegovernments have conducted their overseas marketing operations. Findsthat governments that have been most effective in influencing foreigninvestors have created overseas offices that stand alone,and are unconnected with the governments other foreign operations. Alsoidentifies the conditions necessary for a successful overseas investmentpromotion operation.
Journal
International Journal of Public Sector Management – Emerald Publishing
Published: May 1, 1992