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John Martilla (1971)
Word-of-Mouth Communication in the Industrial Adoption ProcessJournal of Marketing Research, 8
F. Webster (1968)
Interpersonal Communication and Salesman EffectivenessJournal of Marketing, 32
G. Watzke (1982)
An Irish Sweepstakes for American CorporationsJournal of General Management, 7
Alvin Wint (1991)
Public Management of Private Foreign Investment: The Complementarity of Promotion and ControlInternational Journal of Public Sector Management, 4
G. Watzke, W. Mindak (1987)
Marketing-oriented planning in public administration: The case of the state development agencyInternational Journal of Public Administration, 9
Reports on a study that examines, by interviews and archivalresearch, the promotional structures which 11 governments in tencountries have put in place to market their economies to foreigninvestors. Focuses specifically on the various forms through which thesegovernments have conducted their overseas marketing operations. Findsthat governments that have been most effective in influencing foreigninvestors have created overseas offices that stand alone,and are unconnected with the governments other foreign operations. Alsoidentifies the conditions necessary for a successful overseas investmentpromotion operation.
International Journal of Public Sector Management – Emerald Publishing
Published: May 1, 1992
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