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Public Marketing of Foreign Investment Successful International Offices Stand Alone

Public Marketing of Foreign Investment Successful International Offices Stand Alone Reports on a study that examines, by interviews and archivalresearch, the promotional structures which 11 governments in tencountries have put in place to market their economies to foreigninvestors. Focuses specifically on the various forms through which thesegovernments have conducted their overseas marketing operations. Findsthat governments that have been most effective in influencing foreigninvestors have created overseas offices that stand alone,and are unconnected with the governments other foreign operations. Alsoidentifies the conditions necessary for a successful overseas investmentpromotion operation. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Public Sector Management Emerald Publishing

Public Marketing of Foreign Investment Successful International Offices Stand Alone

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0951-3558
DOI
10.1108/09513559210017327
Publisher site
See Article on Publisher Site

Abstract

Reports on a study that examines, by interviews and archivalresearch, the promotional structures which 11 governments in tencountries have put in place to market their economies to foreigninvestors. Focuses specifically on the various forms through which thesegovernments have conducted their overseas marketing operations. Findsthat governments that have been most effective in influencing foreigninvestors have created overseas offices that stand alone,and are unconnected with the governments other foreign operations. Alsoidentifies the conditions necessary for a successful overseas investmentpromotion operation.

Journal

International Journal of Public Sector Management – Emerald Publishing

Published: May 1, 1992

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