Psychic distance and the performance of international retailers – A suggested theoretical framework

Psychic distance and the performance of international retailers – A suggested theoretical... Research into firm internationalisation has identified psychic distance as a key factor in explaining variations in both expansion patterns and organisational performance. Despite the substantial growth in research on the internationalisation of retailing, most contributions have been highly descriptive and generally bereft of coherent theoretical frameworks. This paper postulates that the psychic distance concept may provide an appropriate theoretical framework to explain variations in the organisational performance of retailers operating in the international arena. It is recognised that psychic distance alone cannot explain variations between countries inretailers’ performance. Other factors, such as the strategic decision making process, entry strategy adopted, the nature of the retail offer and the extent of adaptation, and organisational and managerial characteristics also influence the organisational performance of international retailers. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Marketing Review Emerald Publishing

Psychic distance and the performance of international retailers – A suggested theoretical framework

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Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
0265-1335
DOI
10.1108/02651330010339905
Publisher site
See Article on Publisher Site

Abstract

Research into firm internationalisation has identified psychic distance as a key factor in explaining variations in both expansion patterns and organisational performance. Despite the substantial growth in research on the internationalisation of retailing, most contributions have been highly descriptive and generally bereft of coherent theoretical frameworks. This paper postulates that the psychic distance concept may provide an appropriate theoretical framework to explain variations in the organisational performance of retailers operating in the international arena. It is recognised that psychic distance alone cannot explain variations between countries inretailers’ performance. Other factors, such as the strategic decision making process, entry strategy adopted, the nature of the retail offer and the extent of adaptation, and organisational and managerial characteristics also influence the organisational performance of international retailers.

Journal

International Marketing ReviewEmerald Publishing

Published: Aug 1, 2000

Keywords: Retailing; International marketing; Globalization; Organizational performance

References

  • Foreign entry, cultural barriers, and learning
    Barkema, H; Bell, J; Pennings, J.
  • Business distance and global retailing: a model of analysis of key success/failure factors
    Dupuis, M; Prime, N
  • The new food discounters: are they a threat to the major multiples?
    Hogarth‐Scott, S; Rice, S
  • The internationalization of the firm – four Swedish cases
    Johanson, J; Wiedersheim‐Paul, F
  • International positioning: Japanese department stores in Hong Kong
    McGoldrick, P.J; Ho, S.L
  • Marketing standardisation by multinationals in an emerging market
    Ozsomer, A; Bodur, M; Cavusgil, S.T
  • Explaining export development through psychic distance: enlightening or elusive?
    Stottinger, B; Schlegelmilch, B
  • The measurement of the etic aspects of individualism and collectivism across cultures
    Triandis, H; Bontempo, R; Betancourt, H; Bond, M; Leung, K; Brenes, A; Georgas, J; Hui, C.H; Marin, G; Setiadi, B; Sinha, J; Verma, J; Spangenberg, J; Touzard, H; de Montmollin, G

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