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Prospecting for valuable evidence: why scholarly research can be a goldmine for managers

Prospecting for valuable evidence: why scholarly research can be a goldmine for managers States the top reason why managers should take notice of scholarly research is because actions based on sound evidence beat those based on suspect intuition every time. Posits that even academic research at its best is perhaps not that much of a better alternative to guru’s fads and fantasies. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategy & Leadership Emerald Publishing

Prospecting for valuable evidence: why scholarly research can be a goldmine for managers

Robert I. Sutton
Strategy & Leadership , Volume 32 (1): 7 – Feb 1, 2004
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Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
1087-8572
DOI
10.1108/10878570410511390
Publisher site
See Article on Publisher Site

Abstract

States the top reason why managers should take notice of scholarly research is because actions based on sound evidence beat those based on suspect intuition every time. Posits that even academic research at its best is perhaps not that much of a better alternative to guru’s fads and fantasies.

Journal

Strategy & Leadership – Emerald Publishing

Published: Feb 1, 2004

Keywords: Research; Research management; Academic staff

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