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Promoting sustainable ventures among university students in Pakistan: an empirical study based on the theory of planned behavior

Promoting sustainable ventures among university students in Pakistan: an empirical study based on... This study aims to examine the drivers of sustainable entrepreneurship intention (SEI) among university students in Pakistan.Design/methodology/approachA survey-based methodology was used to collect the data from the participants. Further, this study used covariance-based structural equation modeling to test the proposed hypotheses.FindingsThe findings of this study confirm that the model of sustainable entrepreneurship is effective as it explains 83% variance to predict SEI among the students.Originality/valueThis research has contributed to the literature of sustainable entrepreneurship and proposed valuable insights in understanding the influence of sustainability education, sustainability attitude, self-efficacy and self-identity on SEI. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png On the Horizon Emerald Publishing

Promoting sustainable ventures among university students in Pakistan: an empirical study based on the theory of planned behavior

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Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1074-8121
DOI
10.1108/oth-10-2020-0035
Publisher site
See Article on Publisher Site

Abstract

This study aims to examine the drivers of sustainable entrepreneurship intention (SEI) among university students in Pakistan.Design/methodology/approachA survey-based methodology was used to collect the data from the participants. Further, this study used covariance-based structural equation modeling to test the proposed hypotheses.FindingsThe findings of this study confirm that the model of sustainable entrepreneurship is effective as it explains 83% variance to predict SEI among the students.Originality/valueThis research has contributed to the literature of sustainable entrepreneurship and proposed valuable insights in understanding the influence of sustainability education, sustainability attitude, self-efficacy and self-identity on SEI.

Journal

On the HorizonEmerald Publishing

Published: Jun 4, 2021

Keywords: Self-efficacy; Sustainability education; Self-identity; Sustainability attitude; Sustainable entrepreneurial intention

References