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Promoting discourse analysis as a linguistic perspective to further explore strategic management issues An illustrative case study

Promoting discourse analysis as a linguistic perspective to further explore strategic management... Purpose – The purpose of this paper is to promote discourse analysis as a valuable theoretical perspective to further examine how communication and other discursive practices may impact strategy‐related outcomes. Design/methodology/approach – The author uses a single case study of a French village in an illustrative way, to show how stakeholders (can) communicate to influence the strategic development of an organization. Findings – A set a propositions is identified as an understanding of why new discourses emerge and institutionalize in a given setting. Research limitations/implications – As the production of texts was used to observe practitioners’ participation in the strategy process, silent forms of participation may have passed unnoticed. Practical implications – Practitioners who aim at influencing the strategy process may be interested in identifying the discursive context (producers of consumers of texts) and in improving their conversational skills. Originality/value – The paper suggests a three‐step process to study the strategy process from a linguistic perspective: identify the producers of texts, examine how the texts are written/told, explain how a set of texts come to dominate a conversation. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Strategy and Management Emerald Publishing

Promoting discourse analysis as a linguistic perspective to further explore strategic management issues An illustrative case study

Pascal Koeberlé
Journal of Strategy and Management , Volume 5 (4): 14 – Oct 26, 2012
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Publisher
Emerald Publishing
Copyright
Copyright © 2012 Emerald Group Publishing Limited. All rights reserved.
ISSN
1755-425X
DOI
10.1108/17554251211276362
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to promote discourse analysis as a valuable theoretical perspective to further examine how communication and other discursive practices may impact strategy‐related outcomes. Design/methodology/approach – The author uses a single case study of a French village in an illustrative way, to show how stakeholders (can) communicate to influence the strategic development of an organization. Findings – A set a propositions is identified as an understanding of why new discourses emerge and institutionalize in a given setting. Research limitations/implications – As the production of texts was used to observe practitioners’ participation in the strategy process, silent forms of participation may have passed unnoticed. Practical implications – Practitioners who aim at influencing the strategy process may be interested in identifying the discursive context (producers of consumers of texts) and in improving their conversational skills. Originality/value – The paper suggests a three‐step process to study the strategy process from a linguistic perspective: identify the producers of texts, examine how the texts are written/told, explain how a set of texts come to dominate a conversation.

Journal

Journal of Strategy and Management – Emerald Publishing

Published: Oct 26, 2012

Keywords: Strategic management; Communication management; Linguistics; Discourse analysis; Strategy‐as‐practice; Issues in strategic management

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