Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Promoting and marketing a revolutionary cooking appliance in the 1840s Stanislas Sorel’s portable stove “Le Cordon Bleu” (1834–1849)

Promoting and marketing a revolutionary cooking appliance in the 1840s Stanislas Sorel’s portable... This paper aims to describe the nature and significance of Sorel’s cooking appliance and to examine the promotion and marketing options used by Sorel to make it an appliance that was “widely used in private residences and by small eating houses.” It will highlight the role of the individual and will demonstrate that marketing and promotion strategies that are modulated by the social ambitions of the manufacturer.Design/methodology/approachThe basis of this research is extensive quantitative and qualitative analysis of primary sources, mainly the advertisements placed by Sorel, supported by information in contemporary newspapers and journals.FindingsStanislas Sorel’s invention of an early form of thermostat allowed him to develop a stove that could cook a four-course family dinner largely unsupervised, an invention which was poised to revolutionise the lives of many households. Sorel was primarily an inventor striving for acceptance in the scientific world, with limited skills in the commercialisation of his inventions. His promotion and marketing efforts reflect both the social realities of the time and his own ambitions.Originality/valueThere has been very little research into the way small French inventors and manufacturers approached the marketing of their products. The paper provides a unique insight into the promotion techniques of a mid-nineteenth-century French inventor-cum-entrepreneur and highlights the role of the individual and how actions are constrained by ambition and opportunity. The paper provides an example of how research into how specific individuals can inform the larger history of marketing. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Historical Research in Marketing Emerald Publishing

Promoting and marketing a revolutionary cooking appliance in the 1840s Stanislas Sorel’s portable stove “Le Cordon Bleu” (1834–1849)

Download PDF
23 pages

Loading next page...
 
/lp/emerald-publishing/promoting-and-marketing-a-revolutionary-cooking-appliance-in-the-1840s-EmL02MtP1N
Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1755-750X
DOI
10.1108/jhrm-06-2016-0015
Publisher site
See Article on Publisher Site

Abstract

This paper aims to describe the nature and significance of Sorel’s cooking appliance and to examine the promotion and marketing options used by Sorel to make it an appliance that was “widely used in private residences and by small eating houses.” It will highlight the role of the individual and will demonstrate that marketing and promotion strategies that are modulated by the social ambitions of the manufacturer.Design/methodology/approachThe basis of this research is extensive quantitative and qualitative analysis of primary sources, mainly the advertisements placed by Sorel, supported by information in contemporary newspapers and journals.FindingsStanislas Sorel’s invention of an early form of thermostat allowed him to develop a stove that could cook a four-course family dinner largely unsupervised, an invention which was poised to revolutionise the lives of many households. Sorel was primarily an inventor striving for acceptance in the scientific world, with limited skills in the commercialisation of his inventions. His promotion and marketing efforts reflect both the social realities of the time and his own ambitions.Originality/valueThere has been very little research into the way small French inventors and manufacturers approached the marketing of their products. The paper provides a unique insight into the promotion techniques of a mid-nineteenth-century French inventor-cum-entrepreneur and highlights the role of the individual and how actions are constrained by ambition and opportunity. The paper provides an example of how research into how specific individuals can inform the larger history of marketing.

Journal

Journal of Historical Research in Marketing – Emerald Publishing

Published: Feb 14, 2018

Keywords: Biography; Advertising history; France; Economic history; Product development history

References

  • Reinterpreting capitalist industrialization: a study of nineteenth‐century France: Proletarianization, small‐scale industry and capitalist industrialization
    Aminzade, R.
  • Conseil d’administration. Séance générale du 9 juillet 1834
  • Extrait des procès verbaux des séances du conseil d’administration de la Société d’Encouragement. Séance du 16 avril 1834
  • Industrie. exposition des Produits de l’Industrie Française (17e Article)
  • List of Patents granted by the French Government from the first of October to the 31th of December 1833
  • [notice]
  • Societés Commerciales
  • Galvanisation du fer et de lat fonte
  • Conseil d’administration. Séance générale du 19 avril 1843
  • Extrait des procès verbaux des séances du conseil d’administration de la Société d’Encouragement. Séance du 3 mai 1843
  • Exposition de l’industrie
  • Procédés et reinseignments divers. Cusine sans cuisiner
  • III Privilegien u.s.w Österreich
  • Notices nécrologiques. – M. Stanislas Sorel, inventeur de la galvanisation du fer
  • Encourager le commerce et re´pandre les Lumi’ere: the press, the provinces and the origins of the Revolution in France: 1750-1789
    Auerbach, S.
  • Occasional publishers: producing and marketing books in England, 1771-1844
    Banham, R.
  • A history of advertising and sale promotion
    Beard, F.K.; Jones, D.G.B.; Tadajewski, M.
  • Selling consumption in the eighteenth century: advertising and the trade card in Britain and France
    Berg, M.; Clifford, H.
  • Gallica
  • L’alphabétisation aux XVIIIe et XIXe siècles: l’illusion parisienne
    Blum, A.; Houdailles, J.
  • Société de Pharmacie
    C, A.
  • An economic theory of marketing
    Casson, M.; Tedlow, R.S.; Jones, G.
  • Mass marketing and cultural history: the case of PT Barnum
    Cook, J.
  • The language of success: marketing and distributing semi-luxury goods in eighteenth-century Paris
    Coquery, N.
  • Compte rendu des traveaux du Conseil d’administration de Société d’Encouragement depuis la séance générale du 29 May 1834
    Degérando, B.
  • Decouvertes utiles
    de Merlieux, B.
  • Ne´goce et presse provinciale en France au 18e siècle: methods et perspectives de recherches
    Feyel, G.; Angiolini, F.; Roche, D.
  • Presse et publicité en France (XVIIIe et XIXe siècles)
    Feyel, G.
  • Marketing veterinary products in nineteenth-century Australia: the case of John Pottie & Sons
    Fisher, J.; Stanton, J.
  • John Cockerill: Pionierunternehmer der belgisch-niederländischen Industrialisierung
    Fremdling, R.
  • Segmentation strategies and practices in the 19th-century german book trade: a case study in the development of a major marketing technique
    Fullerton, R.A.; Sheth, J.N.; Tan, C.T.
  • Was the French Patent System democratic? France, 19th century
    Galvez-Behar, G.
  • Exposition de l’Association des Inventeurs
    Gardissal, C.D.
  • Cuisson des Viandes
    Gaultier de Claubry, H.
  • Origin and early development of outdoor advertising in the United States
    Hendon, D.W.; Muhs, W.F.; Sheth, J.N.; Tan, C.T.
  • The advertising of E. Remington & Sons: the creation of an iconic Brand, 1854-1888
    Henning, R.A.; Witkowski, T.H.
  • The pan‐european flâneuse in fin‐de‐siècle posters: advertising modern women in the city
    Iskin, R.
  • Learning to consume: early department stores and the shaping of the modern consumer culture (1860-1914)
    Laermans, R.
  • French entrepreneurship and industrial growth in the nineteenth century
    Landes, D.S.
  • Marketing, marketing systems, and the framing of marketing history
    Layton, R.
  • Looking for ‘industrial confraternity’ small-scale industries and institutions in nineteenth-century Paris
    Lemercier, C.
  • N° 5,195 Ordonnance du Roi portant proclamation des Brevets d’invention déliverés pendant le quatriéme Trimestre de 1833
  • N° 6,070 Ordonnance du Roi portant proclamation des brevets d’invention deliverés pendent le troisieeme trimestre de 1835
  • N° 10,927 Ordonnance du Roi portant proclamation des Brevets d’invention délivrés pendent le deuxième trimestre de 1843
  • N° 12,538 Ordonnance du Roi portant proclamation des brevets d’invention
  • Séances Académique, Sociétés Françaises. Académie Royale des Sciences de Paris. Séance du 28 aoút 1837
    Magendie, F.
  • L’affiche de publicité à Paris et en France à la fin du XIXe siècle
    Martin, M.
  • De l’affiche à l’affichage (1860-1980): Sur une spécificité de la publicité française
    Martin, M.
  • The quack has become god
    Mason, N.
  • Department store innovation: David Jones Ltd., Australia, 1876-1915
    Miller, D.; Merrilees, B.
  • Sociétés de Commerce [notice n° 171]
    Monnot, M.
  • French law of patents
    Newton, W.
  • Rapport sur l’appareil dit de déplacement pour la fabrication du Sucre indigène, de MM. Sorel et Gautier
    Payen, A.
  • Extrait d’un rapport de M Péclet sur le régulateur du feu de M Sorel [approve de séance générale, 24 juin 1835
    Péclet, J.C.E.
  • History of selling and sales management
    Powers, T.L.; Jones, D.G.B.; Tadajewski, M.
  • Manufacturing in the metropolis: the dynamism and dynamics of Parisian industry at the mid-nineteenth century
    Ratcliffe, B.M.
  • Thilorier and the first solidification of a ‘permanent’ gas (1835)
    Roller, D.H.
  • N° 7,369 Brevet d’invention de cinq ans en date du 8 decembre 1842 pour une lampe en lyre
    Serrurot, B.
  • Par brevet d’invention. Appareils Sorel et Cie. Pour faire la cuisine sans surveillance: Le Régulateur du Feu [advertisement n° 949)
  • Régulateur du feu appliqué à appareil culinaire
    Sorel, S.
  • Description d’un appareil culinaire muni de régulateur du feu
    Sorel, S.
  • Description d’un appareil propre a régler la chaleur d’une manière constante et uniforme
    Sorel, S.
  • Avis aux maitresses de Maison
    Sorel, S.
  • Experiences publiques
    Sorel, S.
  • Avis aux maitresses de Maison
    Sorel, S.
  • Avis aux maitresses de Maison [advertisement n° 8546]
    Sorel, S.
  • Lisez
    Sorel, S.
  • Lisez. Chauffages [advertisement n° 9804a]
    Sorel, S.
  • N° 1,028 Brevet d’invention de quinze ans en date du 16 aout 1845 pour une fournau de cuisine
    Sorel, S.
  • N° 5,096 Brevet d’invention de cinq ans en date du 11 janvier 1837 pour le chauffage des liquides par circulation
    Sorel, S.; Thilorier, A.J.P.; Serrurot, B.
  • Advertisements for Stanislas Sorel’s portable stove ‘Le Cordon Bleu’ (1833–1849): a visual data set
    Spennemann, D.H.R.
  • Inventing, innovating and investing: biographical notes on the French inventor of galvanised iron, Stanislas Tranquille Modeste Sorel (1798–1876)
    Spennemann, D.H.R.
  • Bourgeois aspirations: a biographical sketch of Hector Ledru, manufacturer and inventor (1798–1876)
    Spennemann, D.H.R.
  • A Galvanic bubble: the fortunes of the ‘Societé en Commandite pour la Galvanisation du Fer’ 1838–1852
    Spennemann, D.H.R.
  • Stanislas sorel and the origins of cold galvanizing
    Spennemann, D.H.R.
  • Stanislas Sorel’s zinc-based paints
    Spennemann, D.H.R.
  • The history of marketing practice
    Tadajewski, M.; Jones, D.G.B.; Jones, D.G.B.; Tadajewski, M.
  • Technological innovation and the rise of the department store in the 19th century
    Tamilia, R.D.; Reid, S.E.
  • Privacy, publicity, and reputation: how the press regulated the market in nineteenth-century England
    Taylor, J.
  • N° 10,280 Brevet d’invention de quinze ans en date du 19 mai 1835 pour une lampe hydrostatique
    Thilorier, A.J.P.; Serrurot, B.
  • French advertising in the eighteenth century
    Todd, C.
  • Henri Fayol as strategist: a nineteenth century corporate turnaround
    Wren, D.A.