Profile of the tourists visiting Porto and the North of Portugal

Profile of the tourists visiting Porto and the North of Portugal Purpose – This article aims to characterize the profile of non-resident tourists visiting Porto and the North of Portugal and highlights the importance and evolution of tourist flows to the region, taking into account the airport development and the impact of low-cost airlines. Design/methodology/approach – The article presents and discusses official tourism statistics and the results of on an ongoing survey by Institute for Tourism Planning and Development (IPDT) – Institute of Tourism, conducted at Porto airport on the tourist profile of non-resident tourists to the region. Findings – The research findings reveal a remarkable growth in Porto and North of Portugal tourism – reflecting notable work over the past few years by tourism industry organizations. The Porto airport upgrade allowed for a new dynamic in the region, opening the door to European tourists via low-cost routes. The tourist’s profile depicts a young, active, upper class tourist, with an above average income, who truly appreciates Porto and the North of Portugal region and is willing to recommend it to friends and family. Practical implications – Results provide rich insights on non-resident tourism in the region – where tourists come from, why they selected this destination for their trip and what they enjoy doing, among other information and is highly relevant for strategic and marketing activities related to tourism promotion and the service quality offer. Originality/value – This article seeks to illustrate the non-resident tourist profiles of those visiting Porto and the North of Portugal, based on a unique study conducted over the past three years. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Worldwide Hospitality and Tourism Themes Emerald Publishing

Profile of the tourists visiting Porto and the North of Portugal

Loading next page...
 
/lp/emerald-publishing/profile-of-the-tourists-visiting-porto-and-the-north-of-portugal-f5710ADkkg
Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1755-4217
DOI
10.1108/WHATT-09-2014-0027
Publisher site
See Article on Publisher Site

Abstract

Purpose – This article aims to characterize the profile of non-resident tourists visiting Porto and the North of Portugal and highlights the importance and evolution of tourist flows to the region, taking into account the airport development and the impact of low-cost airlines. Design/methodology/approach – The article presents and discusses official tourism statistics and the results of on an ongoing survey by Institute for Tourism Planning and Development (IPDT) – Institute of Tourism, conducted at Porto airport on the tourist profile of non-resident tourists to the region. Findings – The research findings reveal a remarkable growth in Porto and North of Portugal tourism – reflecting notable work over the past few years by tourism industry organizations. The Porto airport upgrade allowed for a new dynamic in the region, opening the door to European tourists via low-cost routes. The tourist’s profile depicts a young, active, upper class tourist, with an above average income, who truly appreciates Porto and the North of Portugal region and is willing to recommend it to friends and family. Practical implications – Results provide rich insights on non-resident tourism in the region – where tourists come from, why they selected this destination for their trip and what they enjoy doing, among other information and is highly relevant for strategic and marketing activities related to tourism promotion and the service quality offer. Originality/value – This article seeks to illustrate the non-resident tourist profiles of those visiting Porto and the North of Portugal, based on a unique study conducted over the past three years.

Journal

Worldwide Hospitality and Tourism ThemesEmerald Publishing

Published: Nov 10, 2014

There are no references for this article.

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create folders to
organize your research

Export folders, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

PDF Discount

20% off