Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You and Your Team.

Learn More →

Product services: from a service supporting the product to a service supporting the client

Product services: from a service supporting the product to a service supporting the client Challenges the traditional perspective of product services in the business marketing literature. An original classification system is proposed that isolates and compares two types of product services: services that support the supplier’s product (e.g. after‐sale services) and services that support the client’s action in relation to the supplier’s product (e.g. training service). A qualitative study based on this classification is then reported. The study centered on one of the main European manufacturers in the micro‐electronics industry, and involved interviews with customers, distributors, and managers in the manufacturing firm. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business & Industrial Marketing Emerald Publishing

Product services: from a service supporting the product to a service supporting the client

Journal of Business & Industrial Marketing , Volume 16 (1): 23 – Feb 1, 2001

Loading next page...
 
/lp/emerald-publishing/product-services-from-a-service-supporting-the-product-to-a-service-1whbPqyxMz
Publisher
Emerald Publishing
Copyright
Copyright © 2001 MCB UP Ltd. All rights reserved.
ISSN
0885-8624
DOI
10.1108/08858620110364873
Publisher site
See Article on Publisher Site

Abstract

Challenges the traditional perspective of product services in the business marketing literature. An original classification system is proposed that isolates and compares two types of product services: services that support the supplier’s product (e.g. after‐sale services) and services that support the client’s action in relation to the supplier’s product (e.g. training service). A qualitative study based on this classification is then reported. The study centered on one of the main European manufacturers in the micro‐electronics industry, and involved interviews with customers, distributors, and managers in the manufacturing firm.

Journal

Journal of Business & Industrial MarketingEmerald Publishing

Published: Feb 1, 2001

Keywords: Business‐to‐business marketing; Services marketing; Relationship marketing; Customer service; Product management

References