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Product Development Where Planning and Marketing Meet

Product Development Where Planning and Marketing Meet Segmenting a market by developing a specific product for each niche has proven to be a strategy that can increase the odds for success. It has worked well for the Gillette Company, especially in its major profit margin category razors and blades. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

Product Development Where Planning and Marketing Meet

Phillips, Derwyn F.
Journal of Business Strategy , Volume 11 (5): 4 – May 1, 1990
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb060080
Publisher site
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Abstract

Segmenting a market by developing a specific product for each niche has proven to be a strategy that can increase the odds for success. It has worked well for the Gillette Company, especially in its major profit margin category razors and blades.

Journal

Journal of Business Strategy – Emerald Publishing

Published: May 1, 1990

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