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- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 0275-6668
- DOI
- 10.1108/eb039226
- Publisher site
- See Article on Publisher Site
Abstract
With customer needs changing so rapidly, can hightech companies develop strategies to succeed in their markets
Journal
Journal of Business Strategy – Emerald Publishing
Published: Mar 1, 1988