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M Read
An Assessment of Claims of ‘Sustainability’ Applied to Tropical Wood Products and Timber Retail in the UK, July 1990 – January 1991,
B.H Ghazali, M. Simula
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S.M.J. Bass
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Certification hits more than 15 million hectares worldwide
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B.H. Ghazali, M Simula
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Y.K Van Dam, P.A Apeldoorn
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Organisation for Economic Co‐operation and Development (OECD)
Case Study on Eco‐labelling Schemes
B.N Rosen, G.B. Sloane
Environmental product standards, trade and European consumer goods marketing
Asymmetries in information, where sellers have more information than buyers about product qualities, may prevent firms from supplying some goods and services despite the fact that consumers are willing to pay adequately for them. The frequency and importance of such market failures is growing with the increase in buyers’ interest in unobservable qualities (attributes) of products, including the nature of their production processes. Certification by credible third parties may reduce the frequency and mitigate consequences of market failures. Certification creates a variety of challenges for both marketers and regulators. In this paper, we examine the emergence of alternative domestic and international regulatory regimes for certifying some qualities of products and services. We explore the implications of these regimes and country and product characteristics to the formulation of international marketing strategies. We illustrate our findings through a case study of the forest products industry.
International Marketing Review – Emerald Publishing
Published: Jun 1, 2000
Keywords: Product attributes; Product quality; Marketing strategy; Forest products; International law
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