Access the full text.
Sign up today, get DeepDyve free for 14 days.
Purpose – This paper calls attention to the importance of historical research within “critical marketing studies”. It seeks to articulate a historical perspective based on the work of Michel Foucault. Design/methodology/approach – This paper is based on a close reading of relevant Foucaultian primary and secondary texts. Findings – Foucault's scholarship provides a useful counterpoint to the calls for critical theory to form the central paradigm in critical marketing studies, revealing a complex constellation of power/knowledge relations underpinning marketing theory, thought and pedagogy. Originality/value – This is a close reading and examination of a theoretically sophisticated, rigorous scholar who remains largely underexplored in relation to marketing theory and the history of marketing thought.
Journal of Historical Research in Marketing – Emerald Publishing
Published: Nov 8, 2011
Keywords: Critical marketing studies; Marketing history; History of marketing thought; Poststructuralism; Critical theory; Cold War; Marketing; Research work
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.