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Proactive Strategic Partnerships a New Business Markets Strategy

Proactive Strategic Partnerships a New Business Markets Strategy States that firms in many industries are seeking strategicpartnerships with suppliers, distributors and customers. DiscussesCustomerLinked Strategy CLS, a type of partnership being used by somefirms. Evaluates the advantages and disadvantages of CLS and specifiesappropriate circumstances for adopting CLS, together with information onimplementing the partnership. Considers the consequencesof CLS and findsthat it is of great benefit to many firms. Recommends that thosebusinesses not currently using the technique but whose situation issuited to the strategy should reconsider their action. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business & Industrial Marketing Emerald Publishing

Proactive Strategic Partnerships a New Business Markets Strategy

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References (5)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0885-8624
DOI
10.1108/EUM0000000002761
Publisher site
See Article on Publisher Site

Abstract

States that firms in many industries are seeking strategicpartnerships with suppliers, distributors and customers. DiscussesCustomerLinked Strategy CLS, a type of partnership being used by somefirms. Evaluates the advantages and disadvantages of CLS and specifiesappropriate circumstances for adopting CLS, together with information onimplementing the partnership. Considers the consequencesof CLS and findsthat it is of great benefit to many firms. Recommends that thosebusinesses not currently using the technique but whose situation issuited to the strategy should reconsider their action.

Journal

Journal of Business & Industrial MarketingEmerald Publishing

Published: Jan 1, 1992

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