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Proactive product development integrating consumer requirements

Proactive product development integrating consumer requirements Purpose – This paper presents a model for an effective product development process, which is now becoming increasingly critical to success of apparel firms. Design/methodology/approach – This research modeled apparel product development as a market driven process and integrated the consumer purchase decision in the model of proactive product development integrating consumer requirements (PPDICR). The PPDICR links the consumer purchase decision and multiple consumer research strategies to specific stages of the no‐interval coherently phased product development model for apparel through 15 avenues of consumer input. Findings – The PPDICR model contributes to our understanding on how consumer input can be used to facilitate the process and through what avenues that input may be acquired. This model provides an effective tool for intra‐company to inter‐business analysis of consumer input into the apparel product development process. Research limitations/implications – The PPDICR provides a theoretical understanding of apparel production, and is useful to researchers in visualizing the impact of changes in the business environment, integrating research projects, and establishing research priorities. Practical implications – Practitioners may use the model to improve and develop products, select appropriate consumer input, and strategically plan organizational changes. Originality/value – This model is a useful tool for effective product development both for researchers and industrialists alike. It brings in the important element of the integration of consumer information. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Clothing Science and Technology Emerald Publishing

Proactive product development integrating consumer requirements

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References (53)

Publisher
Emerald Publishing
Copyright
Copyright © 2006 Emerald Group Publishing Limited. All rights reserved.
ISSN
0955-6222
DOI
10.1108/09556220610637512
Publisher site
See Article on Publisher Site

Abstract

Purpose – This paper presents a model for an effective product development process, which is now becoming increasingly critical to success of apparel firms. Design/methodology/approach – This research modeled apparel product development as a market driven process and integrated the consumer purchase decision in the model of proactive product development integrating consumer requirements (PPDICR). The PPDICR links the consumer purchase decision and multiple consumer research strategies to specific stages of the no‐interval coherently phased product development model for apparel through 15 avenues of consumer input. Findings – The PPDICR model contributes to our understanding on how consumer input can be used to facilitate the process and through what avenues that input may be acquired. This model provides an effective tool for intra‐company to inter‐business analysis of consumer input into the apparel product development process. Research limitations/implications – The PPDICR provides a theoretical understanding of apparel production, and is useful to researchers in visualizing the impact of changes in the business environment, integrating research projects, and establishing research priorities. Practical implications – Practitioners may use the model to improve and develop products, select appropriate consumer input, and strategically plan organizational changes. Originality/value – This model is a useful tool for effective product development both for researchers and industrialists alike. It brings in the important element of the integration of consumer information.

Journal

International Journal of Clothing Science and Technology – Emerald Publishing

Published: Jan 1, 2006

Keywords: Garment industry; Product development; Customer orientation

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