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Print and Internet catalog shopping: assessing attitudes and intentions

Print and Internet catalog shopping: assessing attitudes and intentions The use of print catalogs for direct marketing has a long history of success. Today, telecommunication networks, such as the Internet, offer the potential to reach a larger market through the use of online catalogs that could be dynamic, flexible, and consumer‐responsive. This paper reports the results of an empirical study that compared individuals’ attitudes and intentions to shop using print and Internet catalogs. The findings suggest that individuals perceived differences between the two catalog media on the shopping factors of reliability, tangibility, and consumer risk. Further, product value, pre‐order information, post‐selection information, shopping experience, and consumer risk emerged as the factors that influenced attitudes and intentions to shop using print and Internet catalogs. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Internet Research Emerald Publishing

Print and Internet catalog shopping: assessing attitudes and intentions

Leo R. Vijayasarathy; Joseph M. Jones
Internet Research , Volume 10 (3): 12 – Aug 1, 2000
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References (27)

Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
1066-2243
DOI
10.1108/10662240010331948
Publisher site
See Article on Publisher Site

Abstract

The use of print catalogs for direct marketing has a long history of success. Today, telecommunication networks, such as the Internet, offer the potential to reach a larger market through the use of online catalogs that could be dynamic, flexible, and consumer‐responsive. This paper reports the results of an empirical study that compared individuals’ attitudes and intentions to shop using print and Internet catalogs. The findings suggest that individuals perceived differences between the two catalog media on the shopping factors of reliability, tangibility, and consumer risk. Further, product value, pre‐order information, post‐selection information, shopping experience, and consumer risk emerged as the factors that influenced attitudes and intentions to shop using print and Internet catalogs.

Journal

Internet Research – Emerald Publishing

Published: Aug 1, 2000

Keywords: Catalogue retailing; Internet; Shopping; Electronic commerce

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