Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Pricing for International Business Development

Pricing for International Business Development Pricing is a primary factor in international business success.Conventional price definitions are too narrow and a wider definition,taking account of intangible as well as tangible product qualities, ismore applicable. A firm needs to know the identities and strengths ofits competitors. It must identify market segments and choose those inwhich to concentrate its efforts. Other factors must also be considered,including the stage in the product life cycle and the firms marketingstrategy. This article describes the five major pricing axioms ininternational marketing and concludes that although pricing ininternational markets is not an easy task, by better understanding theinternational marketing environment, a company can more effectively setprices and be competitive. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Management Decision Emerald Publishing

Pricing for International Business Development

Management Decision , Volume 29 (1) – Jan 1, 1991

Loading next page...
 
/lp/emerald-publishing/pricing-for-international-business-development-IUy5sCJjyK
Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0025-1747
DOI
10.1108/00251749110000776
Publisher site
See Article on Publisher Site

Abstract

Pricing is a primary factor in international business success.Conventional price definitions are too narrow and a wider definition,taking account of intangible as well as tangible product qualities, ismore applicable. A firm needs to know the identities and strengths ofits competitors. It must identify market segments and choose those inwhich to concentrate its efforts. Other factors must also be considered,including the stage in the product life cycle and the firms marketingstrategy. This article describes the five major pricing axioms ininternational marketing and concludes that although pricing ininternational markets is not an easy task, by better understanding theinternational marketing environment, a company can more effectively setprices and be competitive.

Journal

Management DecisionEmerald Publishing

Published: Jan 1, 1991

There are no references for this article.