Price discrimination in retailing

Price discrimination in retailing In this paper, price and promotional selling variations for non‐durable goods in Spain are tested. An overview of price discrimination and promotional strategies for non‐durable goods is offered. In this study, the objective is to analyse how prices and promotional sales of different product categories vary between different geographical areas within Spain. An idea of the implementation of geographical price strategies and the application of micro‐marketing in frequent purchase product categories is also offered. The results of the multivariate analysis of the variance indicated that there were no significant differences in mean prices between the areas tested. However, significant differences did exist between promotional selling and promotional selling percentage using only price discounts. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Retail & Distribution Management Emerald Publishing

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Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
0959-0552
DOI
10.1108/09590550410528971
Publisher site
See Article on Publisher Site

Abstract

In this paper, price and promotional selling variations for non‐durable goods in Spain are tested. An overview of price discrimination and promotional strategies for non‐durable goods is offered. In this study, the objective is to analyse how prices and promotional sales of different product categories vary between different geographical areas within Spain. An idea of the implementation of geographical price strategies and the application of micro‐marketing in frequent purchase product categories is also offered. The results of the multivariate analysis of the variance indicated that there were no significant differences in mean prices between the areas tested. However, significant differences did exist between promotional selling and promotional selling percentage using only price discounts.

Journal

International Journal of Retail & Distribution ManagementEmerald Publishing

Published: Apr 1, 2004

Keywords: Marketing; Pricing policy; Retailing; Consumer goods; Analysis of variance; Spain

References

  • The efficacy of sales promotions in UK supermarkets: a consumer view
    Gilbert, D.C.; Jackaria, N.

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