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Presentations That Persuade

Presentations That Persuade Much is at stake in making presentations. One rarely has a second chance to sell a product, service, or idea persuade a board of directors to enter a new venture convince colleagues that one's idea is best or even ask the boss for a raise. Presentations have to be right the first time, and that takes more than just having a good idea. Persuasion requires clear goals and a sound strategy. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

Presentations That Persuade

Sonnenberg, Frank K.
Journal of Business Strategy , Volume 9 (5): 4 – May 1, 1988
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039259
Publisher site
See Article on Publisher Site

Abstract

Much is at stake in making presentations. One rarely has a second chance to sell a product, service, or idea persuade a board of directors to enter a new venture convince colleagues that one's idea is best or even ask the boss for a raise. Presentations have to be right the first time, and that takes more than just having a good idea. Persuasion requires clear goals and a sound strategy.

Journal

Journal of Business Strategy – Emerald Publishing

Published: May 1, 1988

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