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Premium for Kids How do you motivate children to buy your product How do you reward them and develop brand loyalty without compromising your brand values How does all this fit within your marketing budget Here the author looks at these and other problems facing marketeers today. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Advertising and Marketing to Children Emerald Publishing

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1464-6676
DOI
10.1108/eb027643
Publisher site
See Article on Publisher Site

Abstract

How do you motivate children to buy your product How do you reward them and develop brand loyalty without compromising your brand values How does all this fit within your marketing budget Here the author looks at these and other problems facing marketeers today.

Journal

International Journal of Advertising and Marketing to Children – Emerald Publishing

Published: Mar 1, 2000

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