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Predicting who buys what, how and where

Predicting who buys what, how and where The solution of marketing problems depends nowadays on the application of science to the processes of management, says Gordon Foxall. Here, he describes how behavioural science is part of that solution. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Industrial Management Emerald Publishing

Predicting who buys what, how and where

Industrial Management , Volume 76 (11): 2 – Nov 1, 1976

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0007-6929
DOI
10.1108/eb056685
Publisher site
See Article on Publisher Site

Abstract

The solution of marketing problems depends nowadays on the application of science to the processes of management, says Gordon Foxall. Here, he describes how behavioural science is part of that solution.

Journal

Industrial ManagementEmerald Publishing

Published: Nov 1, 1976

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