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/lp/emerald-publishing/predicting-purchase-intentions-for-uni-national-and-bi-national-qFO9TifnUh
- Publisher
- Emerald Publishing
- Copyright
- Copyright © 2000 MCB UP Ltd. All rights reserved.
- ISSN
- 0959-0552
- DOI
- 10.1108/09590550010328544
- Publisher site
- See Article on Publisher Site
Abstract
Aims to predict purchase intentions for uni-national and bi-national products by examining the relationships among brand attitude, country-of-manufacture (COM), consumer ethnocentrism, product evaluation, and product attitude. The sample included 281 students from three Midwestern universities in the USA. A model incorporating the hypothesized relationships among the variables was tested separately for the three different product categories of cameras, television sets, and sweaters. Data were analyzed by a maximum-likelihood estimation procedure using LISREL VII. The proposed model showed an acceptable fit to the data for all three product categories. Findings indicated that favorable attitudes toward a product significantly predicted intention to purchase the product. The relationships between ethnocentrism, brand attitude, COM, and product evaluation were product-specific.
Journal
International Journal of Retail & Distribution Management – Emerald Publishing
Published: Jul 1, 2000
Keywords: Product management; Brands; Consumer behaviour; International marketing