Pre‐recovery and post‐recovery emotions in the service context: a preliminary study

Pre‐recovery and post‐recovery emotions in the service context: a preliminary study Purpose – The purpose of this study is to analyze the mediating role of pre‐recovery emotions on the relationship between severity of service failure and post‐recovery positive and negative emotions and to examine the mediating role of justice perceptions on the interaction between pre‐recovery and post‐recovery emotions. Design/methodology/approach – Quantitative data were collected in the form of questionnaire which was applied to 238 respondents. The respondents include the consumers who experienced a service failure followed by a service recovery. In this study, post‐recovery positive and negative emotions were dependent variables whereas severity of service failure, pre‐recovery emotions and three dimensions of justice perceptions were the other main variables. In line with this purpose, eight hypotheses aiming to clarify the relations among these variables were tested using correlation and hierarchical regression analysis. Findings – The results suggest that post‐recovery negative emotions were affected by pre‐recovery emotions with the mediating role of distributive justice perceptions. The findings of this research reveal that dealing successfully with pre‐recovery emotions and integrating these emotions with favorable distributive justice perceptions have critical importance in mitigating the post‐recovery negative emotions. Practical implications – During service recovery, service providers must concentrate on positive and negative emotions concurrently. Besides, managers also have to take pre‐recovery emotions into consideration and exert a special effort on distributive justice in order to decrease the intensity of post‐recovery negative emotions. Selection of recovery types, the effects of these on distributive justice perception and responding promptly to prevent pre‐recovery negative emotions are critically important for service providers. Originality/Value – This study differs by focusing on pre‐recovery and post‐recovery emotions within a holistic view, which recommends the service providers an alternative perspective for being more proactive. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Managing Service Quality Emerald Publishing

Pre‐recovery and post‐recovery emotions in the service context: a preliminary study

Managing Service Quality, Volume 22 (6): 14 – Nov 16, 2012

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Publisher
Emerald Publishing
Copyright
Copyright © 2012 Emerald Group Publishing Limited. All rights reserved.
ISSN
0960-4529
DOI
10.1108/09604521211287561
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this study is to analyze the mediating role of pre‐recovery emotions on the relationship between severity of service failure and post‐recovery positive and negative emotions and to examine the mediating role of justice perceptions on the interaction between pre‐recovery and post‐recovery emotions. Design/methodology/approach – Quantitative data were collected in the form of questionnaire which was applied to 238 respondents. The respondents include the consumers who experienced a service failure followed by a service recovery. In this study, post‐recovery positive and negative emotions were dependent variables whereas severity of service failure, pre‐recovery emotions and three dimensions of justice perceptions were the other main variables. In line with this purpose, eight hypotheses aiming to clarify the relations among these variables were tested using correlation and hierarchical regression analysis. Findings – The results suggest that post‐recovery negative emotions were affected by pre‐recovery emotions with the mediating role of distributive justice perceptions. The findings of this research reveal that dealing successfully with pre‐recovery emotions and integrating these emotions with favorable distributive justice perceptions have critical importance in mitigating the post‐recovery negative emotions. Practical implications – During service recovery, service providers must concentrate on positive and negative emotions concurrently. Besides, managers also have to take pre‐recovery emotions into consideration and exert a special effort on distributive justice in order to decrease the intensity of post‐recovery negative emotions. Selection of recovery types, the effects of these on distributive justice perception and responding promptly to prevent pre‐recovery negative emotions are critically important for service providers. Originality/Value – This study differs by focusing on pre‐recovery and post‐recovery emotions within a holistic view, which recommends the service providers an alternative perspective for being more proactive.

Journal

Managing Service QualityEmerald Publishing

Published: Nov 16, 2012

Keywords: Service failures; Consumer behaviour; Customer relations; Service recovery; Emotions; Justice perception; Severity of failure

References

  • Antecedents to satisfaction with service recovery
    Andreassen, T.W.
  • Affective responses to service failures: anger, regret, and retaliatory versus conciliatory responses
    Bonifield, C.; Cole, C.
  • How emotions mediate the effects of perceived justice on loyalty in service recovery situations: an empirical study
    Chebat, J.‐C.; Slusarczyk, W.
  • Current social psychological perspectives on justice
    Deutsch, M.
  • Service failure and recovery: the impact of relationship factors on customer satisfaction
    Hess, R.L. Jr; Ganesan, S.; Klein, N.M.
  • Emotions in service satisfaction
    Liljander, V.; Strandvik, T.
  • The effectiveness of service recovery in a multi industry setting
    Mattila, A.
  • Service recovery's influence on consumer satisfaction, positive word‐of‐mouth, and purchase intentions
    Maxham, J.G. III
  • Service recovery: impact on satisfaction and intentions
    Spreng, R.A.; Harrell, G.D.; Mackoy, R.D.

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