Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Practitioner perceptions of corporate reputation: an empirical investigation

Practitioner perceptions of corporate reputation: an empirical investigation Owner-managers or managing directors of 106 UK public relations consultancies completed a questionnaire concerning the extent of their firms' client reputation management activities and their attitudes and opinions about reputational work. The results suggested widespread interest in the concept and practice of reputation management as an area of activity separate and distinct from other aspects of PR. However, respondents expressed concerns about the existence of barriers to the implementation of reputation management programmes within client companies. The executives most likely to agree with the "academic" definition of corporate reputation were those whose consultancies offered a large number of reputation management services; who believed that the demand for these services was about to rise; and who clearly distinguished between reputational and general PR activities. Only a small percentage of the sample disagreed with the proposition that most innovations in the field of reputation management were attributable to practitioners rather than academics. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Corporate Communications An International Journal Emerald Publishing

Practitioner perceptions of corporate reputation: an empirical investigation

Download PDF
11 pages

Loading next page...
 
/lp/emerald-publishing/practitioner-perceptions-of-corporate-reputation-an-empirical-pCuvHiTpfb

References (46)

Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
1356-3289
DOI
10.1108/13563280010357349
Publisher site
See Article on Publisher Site

Abstract

Owner-managers or managing directors of 106 UK public relations consultancies completed a questionnaire concerning the extent of their firms' client reputation management activities and their attitudes and opinions about reputational work. The results suggested widespread interest in the concept and practice of reputation management as an area of activity separate and distinct from other aspects of PR. However, respondents expressed concerns about the existence of barriers to the implementation of reputation management programmes within client companies. The executives most likely to agree with the "academic" definition of corporate reputation were those whose consultancies offered a large number of reputation management services; who believed that the demand for these services was about to rise; and who clearly distinguished between reputational and general PR activities. Only a small percentage of the sample disagreed with the proposition that most innovations in the field of reputation management were attributable to practitioners rather than academics.

Journal

Corporate Communications An International Journal – Emerald Publishing

Published: Dec 1, 2000

Keywords: Coporate image; Public relations

There are no references for this article.