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Practical Strategist

Practical Strategist Somewhere along the way, the words strategy and forecast got confused. At its roots, strategy development is about good conversationand, unless you're returning a call from the state lottery commission, good conversation is almost never about numbers. If there is any correlation between creating good strategies and a development process focused on financial projections, I'm sure it's a negative one. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

Practical Strategist

Journal of Business Strategy , Volume 18 (4): 3 – Apr 1, 1997

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039865
Publisher site
See Article on Publisher Site

Abstract

Somewhere along the way, the words strategy and forecast got confused. At its roots, strategy development is about good conversationand, unless you're returning a call from the state lottery commission, good conversation is almost never about numbers. If there is any correlation between creating good strategies and a development process focused on financial projections, I'm sure it's a negative one.

Journal

Journal of Business StrategyEmerald Publishing

Published: Apr 1, 1997

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