Today’s corporate real estate (CRE) managers are operating in an ever‐changing world. These dynamics cause many uncertainties about tensions inside and outside the company that influence the performance of the real estate portfolio. Defining a clear CRE strategy in the midst of these uncertainties is hard to do and one way to cope with the uncertainties is scenario planning. This paper explains why scenarios are a useful tool for making strategic real estate decisions in the midst of uncertainty. The authors use their experiences with the DGBA as an example to illustrate the process of scenario planning.
Journal of Corporate Real Estate – Emerald Publishing
Published: Jan 1, 1999
Keywords: Real estate; Portfolio management; Strategic decisions; Scenario planning
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