Understanding the interrelationship between political policy andlegislation coming out of Brussels, now and in the future, is vital forany dairy company hoping to harness maximum competitive advantage overthe next ten years. Many believe that EC legislation is unpredictableand cannot be influenced. BER has worked in Europescapital since 1973 and knows this is untrue. Successfulinterventions can be made, impact planning can be achieved andcompetitive advantage realized. Using food labelling, animal healthproduct distribution and cooperative law as examples, examines thelegislative process as it stands today. Suggests that increasingconsumer stimulus will encourage more open and speedier law formation,making it even more critical for companies to track legislation, whileinterpreting it into company action.
British Food Journal – Emerald Publishing
Published: May 1, 1992