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Playing to the technical audience: evaluating the impact of arts‐based training for engineers

Playing to the technical audience: evaluating the impact of arts‐based training for engineers Purpose – Aims to assess the effectiveness of arts‐based learning for technical trainees. Design/methodology/approach – Considers the CONNECT Program in the Engineering School of The Cooper Union for the Advancement of Science and Art. The Program has been running since 1997. Findings – Communicating with an audience is essentially a social skill, behavioral in basis, a fact that becomes all too apparent when one's audience has a divergent set of expectations. Failing to meet an audience's expectations opens up what is called an “audience gap.” Originality/value – Of value to anyone, particularly technical personnel and trainers, interested in closing the audience gap and learning how to communicate effectively with those with a less technical background, be they internal or external customers. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

Playing to the technical audience: evaluating the impact of arts‐based training for engineers

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Publisher
Emerald Publishing
Copyright
none
ISSN
0275-6668
DOI
10.1108/02756660510700519
Publisher site
See Article on Publisher Site

Abstract

Purpose – Aims to assess the effectiveness of arts‐based learning for technical trainees. Design/methodology/approach – Considers the CONNECT Program in the Engineering School of The Cooper Union for the Advancement of Science and Art. The Program has been running since 1997. Findings – Communicating with an audience is essentially a social skill, behavioral in basis, a fact that becomes all too apparent when one's audience has a divergent set of expectations. Failing to meet an audience's expectations opens up what is called an “audience gap.” Originality/value – Of value to anyone, particularly technical personnel and trainers, interested in closing the audience gap and learning how to communicate effectively with those with a less technical background, be they internal or external customers.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Oct 1, 2005

Keywords: Arts; Training; Communication; Presentations

References

  • You are how you behave: customers can't be fooled
    Bacon, T.