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Plastic promises: the disruptive potential of OLEDs and e‐paper for the European display industry

Plastic promises: the disruptive potential of OLEDs and e‐paper for the European display industry Purpose – The paper aims to explore two developing display technologies, organic light emitting diodes (OLEDs) and e‐paper, with a view to assessing their potential to disrupt existing markets and thereby offer an opportunity for European firms to play a larger role in the Information and communication technologies (ICTs) sector. Design/methodology/approach – The paper is based on an extensive study including literature review and detailed desk research on the technologies themselves, their potential application and market analysis. Selected interviews with industry representatives were also carried out, which further informed a detailed value chain analysis and assessment of the EU position in these technologies. Findings – OLEDs and e‐paper have the potential to disrupt current displays market and in so doing they may enable EU companies to enter at selected points in the value chain to compete with the Asian ICT industry. Originality/value – Although there is a huge literature on the technical aspects of these technologies, speculative market analysis and journalistic assessments, this paper brings all of these facets together in a sophisticated value chain analysis that indicates opportunities for Europe's ICT sector. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png foresight Emerald Publishing

Plastic promises: the disruptive potential of OLEDs and e‐paper for the European display industry

foresight , Volume 11 (3): 17 – May 29, 2009

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References (12)

Publisher
Emerald Publishing
Copyright
Copyright © 2009 Emerald Group Publishing Limited. All rights reserved.
ISSN
1463-6689
DOI
10.1108/14636680910963927
Publisher site
See Article on Publisher Site

Abstract

Purpose – The paper aims to explore two developing display technologies, organic light emitting diodes (OLEDs) and e‐paper, with a view to assessing their potential to disrupt existing markets and thereby offer an opportunity for European firms to play a larger role in the Information and communication technologies (ICTs) sector. Design/methodology/approach – The paper is based on an extensive study including literature review and detailed desk research on the technologies themselves, their potential application and market analysis. Selected interviews with industry representatives were also carried out, which further informed a detailed value chain analysis and assessment of the EU position in these technologies. Findings – OLEDs and e‐paper have the potential to disrupt current displays market and in so doing they may enable EU companies to enter at selected points in the value chain to compete with the Asian ICT industry. Originality/value – Although there is a huge literature on the technical aspects of these technologies, speculative market analysis and journalistic assessments, this paper brings all of these facets together in a sophisticated value chain analysis that indicates opportunities for Europe's ICT sector.

Journal

foresightEmerald Publishing

Published: May 29, 2009

Keywords: Europe; Innovation; Communication technologies; Light‐emitting diodes

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