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Planning stakeholder communication

Planning stakeholder communication The influence of all stakeholder groups on the values, beliefs, policies, decisions and management of organisations is on the rise and here to stay. This paper examines the factors driving stakeholder power, and draws on a number of recent examples and the lessons learned. It proposes steps that organisations can take to manage the communication needs of stakeholders. Prioritising the challenges and balancing and integrating the corporate response are the main themes. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Communication Management Emerald Publishing

Planning stakeholder communication

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References (1)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1363-254X
DOI
10.1108/eb023471
Publisher site
See Article on Publisher Site

Abstract

The influence of all stakeholder groups on the values, beliefs, policies, decisions and management of organisations is on the rise and here to stay. This paper examines the factors driving stakeholder power, and draws on a number of recent examples and the lessons learned. It proposes steps that organisations can take to manage the communication needs of stakeholders. Prioritising the challenges and balancing and integrating the corporate response are the main themes.

Journal

Journal of Communication Management – Emerald Publishing

Published: Jan 1, 1998

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