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Planning Priorities for Marketing to Children

Planning Priorities for Marketing to Children Children are actually three markets in one a primary market, an influence market, and a future market. The author suggests that companies formulate an integrated strategy to focus on all three areas. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

Planning Priorities for Marketing to Children

Journal of Business Strategy , Volume 12 (3): 4 – Mar 1, 1991

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039410
Publisher site
See Article on Publisher Site

Abstract

Children are actually three markets in one a primary market, an influence market, and a future market. The author suggests that companies formulate an integrated strategy to focus on all three areas.

Journal

Journal of Business StrategyEmerald Publishing

Published: Mar 1, 1991

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