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Planning for health: generation, regeneration and food in Sandwell

Planning for health: generation, regeneration and food in Sandwell Purpose – The purpose of this paper is to examine a case study for increasing supply of, and demand for, healthier food in the metropolitan Borough of Sandwell, West Midlands, UK. Sandwell has a declining and ageing population. Levels of cancer, coronary heart disease, diabetes and obesity are all high. These diseases should not just be regarded as medical problems with medical solutions. By considering both the built environment and the population's health the paper aims to demonstrate how local action is driving strategic food policy. Design/methodology/approach – Food mapping and children's food/obesity prevalence research provided the evidence base for a locally appropriate approach. From ongoing work generated by this evidence base, Sandwell's food policy has been developed to provide a focus and framework for action. This strategic approach has led to the development of neighbourhood renewal funded work “Eatwell in Sandwell”. Findings – By working in partnership with the private sector, i.e. retail businesses and specialist consultants, it is shown that bridges can be built between public health and the private sector to the benefit of both. For some people living in neighbourhoods with poor or non‐existent fresh produce provision, the Eatwell shops have brought about the regeneration of not just the shops, but also of the shopping habits that were previously difficult or impossible. It is suggested that food must regain its centrality to people's daily lives, not only to improve health, but also to ensure sustainable communities for the next generation. Originality/value – This paper is a useful source for researchers/students with interests in the topics of food poverty, public health and food retail access http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Retail & Distribution Management Emerald Publishing

Planning for health: generation, regeneration and food in Sandwell

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Publisher
Emerald Publishing
Copyright
Copyright © 2007 Emerald Group Publishing Limited. All rights reserved.
ISSN
0959-0552
DOI
10.1108/09590550710750331
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to examine a case study for increasing supply of, and demand for, healthier food in the metropolitan Borough of Sandwell, West Midlands, UK. Sandwell has a declining and ageing population. Levels of cancer, coronary heart disease, diabetes and obesity are all high. These diseases should not just be regarded as medical problems with medical solutions. By considering both the built environment and the population's health the paper aims to demonstrate how local action is driving strategic food policy. Design/methodology/approach – Food mapping and children's food/obesity prevalence research provided the evidence base for a locally appropriate approach. From ongoing work generated by this evidence base, Sandwell's food policy has been developed to provide a focus and framework for action. This strategic approach has led to the development of neighbourhood renewal funded work “Eatwell in Sandwell”. Findings – By working in partnership with the private sector, i.e. retail businesses and specialist consultants, it is shown that bridges can be built between public health and the private sector to the benefit of both. For some people living in neighbourhoods with poor or non‐existent fresh produce provision, the Eatwell shops have brought about the regeneration of not just the shops, but also of the shopping habits that were previously difficult or impossible. It is suggested that food must regain its centrality to people's daily lives, not only to improve health, but also to ensure sustainable communities for the next generation. Originality/value – This paper is a useful source for researchers/students with interests in the topics of food poverty, public health and food retail access

Journal

International Journal of Retail & Distribution Management – Emerald Publishing

Published: May 22, 2007

Keywords: Food products; Diet; Public health; Retailing; Poverty; United Kingdom

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