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PLANNING A FACELIFT IMPLEMENTING A CORPORATE IMAGE PROGRAM

PLANNING A FACELIFT IMPLEMENTING A CORPORATE IMAGE PROGRAM A good image can help strengthen sales and enhance a company's ability to obtain financing. It is vital to keep one's corporate image from becoming outdated. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

PLANNING A FACELIFT IMPLEMENTING A CORPORATE IMAGE PROGRAM

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039182
Publisher site
See Article on Publisher Site

Abstract

A good image can help strengthen sales and enhance a company's ability to obtain financing. It is vital to keep one's corporate image from becoming outdated.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Mar 1, 1987

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