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Pitfalls and Opportunities for Environmental Marketers

Pitfalls and Opportunities for Environmental Marketers Today's consumers are sharply aware of environmental problems, and they're demanding environmental responsibility on the part of industry. In a 1989 Gallup poll, 79 of Americans identified themselves as environmentalists. A 1990 New York Times poll reported that 84 of Americans consider industrial pollution to be a serious problem. Onethird of all women listed the environment as one of the three most important problems facing the US today in a 1990 survey by Good Housekeeping magazine. And 78 of women in that poll were very concerned about the disposal of solid waste and garbage. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

Pitfalls and Opportunities for Environmental Marketers

Journal of Business Strategy , Volume 13 (4): 4 – Apr 1, 1992

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039500
Publisher site
See Article on Publisher Site

Abstract

Today's consumers are sharply aware of environmental problems, and they're demanding environmental responsibility on the part of industry. In a 1989 Gallup poll, 79 of Americans identified themselves as environmentalists. A 1990 New York Times poll reported that 84 of Americans consider industrial pollution to be a serious problem. Onethird of all women listed the environment as one of the three most important problems facing the US today in a 1990 survey by Good Housekeeping magazine. And 78 of women in that poll were very concerned about the disposal of solid waste and garbage.

Journal

Journal of Business StrategyEmerald Publishing

Published: Apr 1, 1992

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