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/lp/emerald-publishing/pitfalls-and-opportunities-for-environmental-marketers-aoFTPhO1Hg
- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 0275-6668
- DOI
- 10.1108/eb039500
- Publisher site
- See Article on Publisher Site
Abstract
Today's consumers are sharply aware of environmental problems, and they're demanding environmental responsibility on the part of industry. In a 1989 Gallup poll, 79 of Americans identified themselves as environmentalists. A 1990 New York Times poll reported that 84 of Americans consider industrial pollution to be a serious problem. Onethird of all women listed the environment as one of the three most important problems facing the US today in a 1990 survey by Good Housekeeping magazine. And 78 of women in that poll were very concerned about the disposal of solid waste and garbage.
Journal
Journal of Business Strategy – Emerald Publishing
Published: Apr 1, 1992