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Sustainable growth indicates how rapidly sales can increase whennew assets required to support higher sales levels are financed solelythrough additions to retained earnings and new debt. The sustainablegrowth model provides a way for public policy makers to assess the needof any particular sector of an economy for governmentsponsored exportdevelopment assistance. These assessments are the macro equivalent ofproduct portfolio analysis. The sustainable growth approach, however, isless subjective and requires far less data input than the directionalpolicy matrix approach recommended by others. The two approaches shouldbe viewed as complementing one another. Selection of export developmentprogrammes can be improved by assessing the impact of any givenprogramme on the components of an industrys sustainable growth level.This should help to avoid initiatives that would impair the global orregional competitiveness of industries with longterm comparativeadvantages.
International Marketing Review – Emerald Publishing
Published: Jan 1, 1992
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