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Philip Kotler: some of my adventures in marketing

Philip Kotler: some of my adventures in marketing PurposeThis paper presents an autobiographical sketch of Philip Kotler.Design/methodology/approachI use an autobiographical narrative.FindingsThis sketch focuses on my contributions to the marketing discipline in teaching and, especially, in book publishing while including some of the many scholars who have collaborated with me.Originality/valueThis paper is a condensed sketch based on the full-length autobiography titled My Adventures in Marketing forthcoming on Kindle. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Historical Research in Marketing Emerald Publishing

Philip Kotler: some of my adventures in marketing

Kotler, Philip
Journal of Historical Research in Marketing , Volume 9 (2): 6 – May 15, 2017
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1755-750X
DOI
10.1108/JHRM-11-2016-0027
Publisher site
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Abstract

PurposeThis paper presents an autobiographical sketch of Philip Kotler.Design/methodology/approachI use an autobiographical narrative.FindingsThis sketch focuses on my contributions to the marketing discipline in teaching and, especially, in book publishing while including some of the many scholars who have collaborated with me.Originality/valueThis paper is a condensed sketch based on the full-length autobiography titled My Adventures in Marketing forthcoming on Kindle.

Journal

Journal of Historical Research in Marketing – Emerald Publishing

Published: May 15, 2017

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