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Pharmaceutical promotional activity and patient’s quality of life

Pharmaceutical promotional activity and patient’s quality of life The purpose of this paper is to explore the impact of these unethical promotional activities on patient’s quality of life.Design/methodology/approachIn-depth interviews were conducted, and then quantitative method was also used on a large number of health care professionals.FindingsFindings of the study demonstrated that unethical activities influence biased prescriptions and then it helps to misuse of medicines. The drug resistance is also affected by misuse of medicines. Misuse of medicine further affects on financial burden on patient. Drug resistance has impact on health compromise. Furthermore, finding of the study describes that drug resistance, health compromise and financial lead to the imbalance of patient’s quality of life. Overall, findings revealed that pharmaceutical unethical promotional activity to achieve sales target is also a major cause of elements that disturbs patient’s quality of life.Originality/valueThis is a research paper and not published before. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Pharmaceutical and Healthcare Marketing Emerald Publishing

Pharmaceutical promotional activity and patient’s quality of life

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Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1750-6123
DOI
10.1108/ijphm-02-2019-0009
Publisher site
See Article on Publisher Site

Abstract

The purpose of this paper is to explore the impact of these unethical promotional activities on patient’s quality of life.Design/methodology/approachIn-depth interviews were conducted, and then quantitative method was also used on a large number of health care professionals.FindingsFindings of the study demonstrated that unethical activities influence biased prescriptions and then it helps to misuse of medicines. The drug resistance is also affected by misuse of medicines. Misuse of medicine further affects on financial burden on patient. Drug resistance has impact on health compromise. Furthermore, finding of the study describes that drug resistance, health compromise and financial lead to the imbalance of patient’s quality of life. Overall, findings revealed that pharmaceutical unethical promotional activity to achieve sales target is also a major cause of elements that disturbs patient’s quality of life.Originality/valueThis is a research paper and not published before.

Journal

International Journal of Pharmaceutical and Healthcare MarketingEmerald Publishing

Published: Sep 4, 2021

Keywords: Patient’s quality of life; Unethical promotional activity; Drug resistance

References