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Perspectives on the destination image of Tunisia

Perspectives on the destination image of Tunisia PurposeThe purpose of this viewpoint paper is to discuss the current situation of tourism in Tunisia after the revolution and to explore new ways to improve its image.Design/methodology/approachThe paper is based on a literature review of tourism crisis and the current trends in Tunisian tourism.FindingsThe paper observes that a crisis can be a source of opportunity for a destination and that a carefully developed communication plan can improve its image.Practical implicationsThe sharp decrease in international tourism flows in Tunisia makes it necessary for the destination to set a new tourism strategy aimed at improving its image among European tour operators and tourists.Originality/valueThis paper considers the extent to which a crisis in destination image affords an opportunity to reconsider its tourism strategy and improve its competitive positioning. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Worldwide Hospitality and Tourism Themes Emerald Publishing

Perspectives on the destination image of Tunisia

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References (24)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1755-4217
DOI
10.1108/WHATT-07-2017-0037
Publisher site
See Article on Publisher Site

Abstract

PurposeThe purpose of this viewpoint paper is to discuss the current situation of tourism in Tunisia after the revolution and to explore new ways to improve its image.Design/methodology/approachThe paper is based on a literature review of tourism crisis and the current trends in Tunisian tourism.FindingsThe paper observes that a crisis can be a source of opportunity for a destination and that a carefully developed communication plan can improve its image.Practical implicationsThe sharp decrease in international tourism flows in Tunisia makes it necessary for the destination to set a new tourism strategy aimed at improving its image among European tour operators and tourists.Originality/valueThis paper considers the extent to which a crisis in destination image affords an opportunity to reconsider its tourism strategy and improve its competitive positioning.

Journal

Worldwide Hospitality and Tourism Themes – Emerald Publishing

Published: Oct 9, 2017

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