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Perceptions of the Hamilton New Zealand casino upon local residents

Perceptions of the Hamilton New Zealand casino upon local residents Purpose – This paper aims to provide an understanding of the influence of a casino on local inhabitants. Design/methodology/approach – The research reports on the findings of a longitudinal study conducted over a period of eight years which consisted of three identical surveys of local Hamilton residents to determine perceptions regarding having a casino in town. It was felt that the longitudinal approach could bring richness and new dimension to a quantitative research. Findings – The study found that over the eight‐year period there were very few changes in the perceptions of local Hamilton residents, both those who had been to the casino and those who had not been to the casino. It was of particular interest to note the gender difference between males and females regarding positive and negative aspects of the casino. Research limitations/implications – The study reinforces the differences in perception of local people between those who have and have not visited the casino. This indicates that promotional activities to those who have not visited the casino may be beneficial to the overall community views and thus overall perception of casinos. Originality/value – The paper provides industry with an understanding of the perceptions of local resident attitudes toward casinos over an extended period of time. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Tourism Review Emerald Publishing

Perceptions of the Hamilton New Zealand casino upon local residents

Tim Lockyer
Tourism Review , Volume 67 (4): 14 – Oct 26, 2012
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14 pages

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Publisher
Emerald Publishing
Copyright
Copyright © 2012 Emerald Group Publishing Limited. All rights reserved.
ISSN
1660-5373
DOI
10.1108/16605371211277786
Publisher site
See Article on Publisher Site

Abstract

Purpose – This paper aims to provide an understanding of the influence of a casino on local inhabitants. Design/methodology/approach – The research reports on the findings of a longitudinal study conducted over a period of eight years which consisted of three identical surveys of local Hamilton residents to determine perceptions regarding having a casino in town. It was felt that the longitudinal approach could bring richness and new dimension to a quantitative research. Findings – The study found that over the eight‐year period there were very few changes in the perceptions of local Hamilton residents, both those who had been to the casino and those who had not been to the casino. It was of particular interest to note the gender difference between males and females regarding positive and negative aspects of the casino. Research limitations/implications – The study reinforces the differences in perception of local people between those who have and have not visited the casino. This indicates that promotional activities to those who have not visited the casino may be beneficial to the overall community views and thus overall perception of casinos. Originality/value – The paper provides industry with an understanding of the perceptions of local resident attitudes toward casinos over an extended period of time.

Journal

Tourism Review – Emerald Publishing

Published: Oct 26, 2012

Keywords: Casinos; Individual perception; Gambling; Social; Economic; Impacts; New Zealand; Social environment

References

  • The effect of casino gambling on crime
    Albanese, J.S.