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Perceptions of Ethical Problems in International Marketing

Perceptions of Ethical Problems in International Marketing U.S. international marketing practitioners identified the mostdifficult ethical problems they have encountered in foreign trade. Theseethical problems were rated as occurring infrequently and having amoderate impact on a firms overseas competitiveness. Conversely, therespondents saw ethical problems as likely to tarnish the firmsdomestic image and to generate much concern for top management. Thissuggests such problems may have a stronger negative impact upon a firmsdomestic public image but may not be a major factor inhibiting itsinternational trade. The strategic alternatives to, and managementimplications of, avoiding markets which may pose ethical problems arediscussed. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Marketing Review Emerald Publishing

Perceptions of Ethical Problems in International Marketing

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References (16)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0265-1335
DOI
10.1108/02651339110003349
Publisher site
See Article on Publisher Site

Abstract

U.S. international marketing practitioners identified the mostdifficult ethical problems they have encountered in foreign trade. Theseethical problems were rated as occurring infrequently and having amoderate impact on a firms overseas competitiveness. Conversely, therespondents saw ethical problems as likely to tarnish the firmsdomestic image and to generate much concern for top management. Thissuggests such problems may have a stronger negative impact upon a firmsdomestic public image but may not be a major factor inhibiting itsinternational trade. The strategic alternatives to, and managementimplications of, avoiding markets which may pose ethical problems arediscussed.

Journal

International Marketing ReviewEmerald Publishing

Published: Mar 1, 1991

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