Perception of export barriers to Mercosur by Brazilian firms

Perception of export barriers to Mercosur by Brazilian firms This study analyzes the perceptions of export obstacles to the Mercosur by top executives of Brazilian companies located in the state of Riode Janeiro. Differences in perceptions were studied in order to determine to what extent they were associated with industry type, firmsize, export experience and geographic scope of export activities. Self-administered questionnaires were sent to top executives of Rio de Janeiro companies that had recently exported to Mercosur countries. A total of 69 companies returned the questionnaire, representing a total response rate of 50.36 per cent. Data were analyzed using factor analysis and stepwise linear discriminant analysis. Results confirmed the hypothesized relationships. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Marketing Review Emerald Publishing

Perception of export barriers to Mercosur by Brazilian firms

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Publisher
Emerald Publishing
Copyright
Copyright © 2001 MCB UP Ltd. All rights reserved.
ISSN
0265-1335
DOI
10.1108/EUM0000000006296
Publisher site
See Article on Publisher Site

Abstract

This study analyzes the perceptions of export obstacles to the Mercosur by top executives of Brazilian companies located in the state of Riode Janeiro. Differences in perceptions were studied in order to determine to what extent they were associated with industry type, firmsize, export experience and geographic scope of export activities. Self-administered questionnaires were sent to top executives of Rio de Janeiro companies that had recently exported to Mercosur countries. A total of 69 companies returned the questionnaire, representing a total response rate of 50.36 per cent. Data were analyzed using factor analysis and stepwise linear discriminant analysis. Results confirmed the hypothesized relationships.

Journal

International Marketing ReviewEmerald Publishing

Published: Dec 1, 2001

Keywords: Barriers; Brazil

References

  • An empirical investigation of the differences between initiating and continuing exporters
    Barker, A.T.; Kaynak, E.
  • Differences in perceptions of exporting problems based on firm size and export market experience
    Katsikeas, C.S.; Morgan, R.E.
  • Export barriers: non‐exporters perceptions
    Leonidou, L.C.
  • The determinants of export performance: a review of the empirical literature between 1987 and 1997
    Zou, S.; Stan, S.

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