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Perceived quality: in search of a definition

Perceived quality: in search of a definition This paper aims to present a review of extant literature representing attempts to define perceived quality and to propose a new definition. Perceived quality (PQ) is a well-researched, yet vaguely defined subject. Despite a plethora of PQ definitions suggested by various scholars, there is no consensus among researchers on what it really is. The main purpose of this study is to offer a conceptualization of PQ that different researchers and practitioners would agree upon.Design/methodology/approachThis study adopted Garvin's five approaches to defining quality as a frame of reference. The paper utilizes a continuum of approaches to underscore the fact that PQ is neither totally subjective nor wholly objective. After a comprehensive analysis of available conceptualizations, the paper then proposes a new definition that captures the intricate nature of PQ and aligns its various perspectives.FindingsThe paper proposes a new definition of PQ as an impression of quality. Such a conceptualization of PQ aligns the various researcher perspectives of it. It also highlights the fact that PQ relies on quality cues under conditions of limited product knowledge by the consumer, a situation known as information asymmetry.Originality/valueThe study contributes to the understanding of the elusive concept of PQ by suggesting a new definition of PQ. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The TQM Journal Emerald Publishing

Perceived quality: in search of a definition

The TQM Journal , Volume 35 (3): 18 – Mar 7, 2023

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References (71)

Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1754-2731
DOI
10.1108/tqm-09-2021-0280
Publisher site
See Article on Publisher Site

Abstract

This paper aims to present a review of extant literature representing attempts to define perceived quality and to propose a new definition. Perceived quality (PQ) is a well-researched, yet vaguely defined subject. Despite a plethora of PQ definitions suggested by various scholars, there is no consensus among researchers on what it really is. The main purpose of this study is to offer a conceptualization of PQ that different researchers and practitioners would agree upon.Design/methodology/approachThis study adopted Garvin's five approaches to defining quality as a frame of reference. The paper utilizes a continuum of approaches to underscore the fact that PQ is neither totally subjective nor wholly objective. After a comprehensive analysis of available conceptualizations, the paper then proposes a new definition that captures the intricate nature of PQ and aligns its various perspectives.FindingsThe paper proposes a new definition of PQ as an impression of quality. Such a conceptualization of PQ aligns the various researcher perspectives of it. It also highlights the fact that PQ relies on quality cues under conditions of limited product knowledge by the consumer, a situation known as information asymmetry.Originality/valueThe study contributes to the understanding of the elusive concept of PQ by suggesting a new definition of PQ.

Journal

The TQM JournalEmerald Publishing

Published: Mar 7, 2023

Keywords: Quality management; Product quality; Quality concepts

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