Purpose – This study aims to examine gender differences in consumption frequency, perception of health value and enjoyment associated with two categories of convenience foods – snacks, and ready meals and side dishes – among university students in French and English Canada, the United States and France. Design/methodology/approach – In total, 376 women and 324 men replied to a self‐administered questionnaire that included general questions on attitude toward health and specific questions on consumption frequency, perception of health value and enjoyment attributed to products in both categories. Findings – Variance analysis brought to light differences in gender within each regional group. Overall, perceived health value of ready meals and side dishes, while slightly negative, is less negative than for snacks, whereas greater enjoyment is attributed to snacks. For all regions combined, men attribute a less negative health value to snacks and ready meals and side dishes than women do, and derive more enjoyment than women from ready meals and side dishes, whereas women enjoy snacks more than men do. Originality/value – This study clarifies the specific food habits of young people aged 18 to 25 regarding convenience foods, a rapidly growing category that could aggravate the trend toward obesity.
Young Consumers: Insight and Ideas for Responsible Marketers – Emerald Publishing
Published: Aug 30, 2011
Keywords: Consumers; Young consumers; Food; Processed food; United States of America; France