People, power and profits: linking strategy to business growth

People, power and profits: linking strategy to business growth One of the most effective instruments in a CEO’s toolkit is a realistic, actionable strategic plan that is implemented effectively. Unfortunately, many companies spend millions of dollars on strategic plans that reside on bookshelves and never get opened. In addition to not being used, sometimes these plans represent great strategic thinking but aren’t aligned with customers’ critical problems, or they are so generic that any company’s name could be on the title page. Accordingly, it’s not surprising that companies haven’t implemented the plans they already have. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Handbook of Business Strategy Emerald Publishing

People, power and profits: linking strategy to business growth

Handbook of Business Strategy, Volume 5 (1): 5 – Dec 1, 2004

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Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
1077-5730
DOI
10.1108/10775730410494080
Publisher site
See Article on Publisher Site

Abstract

One of the most effective instruments in a CEO’s toolkit is a realistic, actionable strategic plan that is implemented effectively. Unfortunately, many companies spend millions of dollars on strategic plans that reside on bookshelves and never get opened. In addition to not being used, sometimes these plans represent great strategic thinking but aren’t aligned with customers’ critical problems, or they are so generic that any company’s name could be on the title page. Accordingly, it’s not surprising that companies haven’t implemented the plans they already have.

Journal

Handbook of Business StrategyEmerald Publishing

Published: Dec 1, 2004

Keywords: Real time; Business planning; Business development; Strategic planning

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