Pedestrian Flows and Retail Turnover

Pedestrian Flows and Retail Turnover This feasibility study originated from a requestfrom a highquality confectionery manufacturerand retailer for research into the possibility ofassessing the interaction of multiple outlets in thesame town. The particular problem was that ofestimating pedestrian flow patterns so that thesiting of new outlets would not attract businessaway from existing outlets of the same company.Various methods of collecting pedestrian data werereviewed, and for reasons of cost and practicalityit was decided to concentrate on tracking 105 citycentretrips and pointcounting methods. Timelapsephotography was used for point counting,being the only method capable of handling thevolume of pedestrians 7,267. A number ofcomputer programs were written which allowedthe photographic data to be transformed into anetwork flow model. A fullscale test of the modelwas made using data collected by Nottingham CityCouncil for a network of 57 links. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png British Food Journal Emerald Publishing

Pedestrian Flows and Retail Turnover

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0007-070X
DOI
10.1108/00070709110007440
Publisher site
See Article on Publisher Site

Abstract

This feasibility study originated from a requestfrom a highquality confectionery manufacturerand retailer for research into the possibility ofassessing the interaction of multiple outlets in thesame town. The particular problem was that ofestimating pedestrian flow patterns so that thesiting of new outlets would not attract businessaway from existing outlets of the same company.Various methods of collecting pedestrian data werereviewed, and for reasons of cost and practicalityit was decided to concentrate on tracking 105 citycentretrips and pointcounting methods. Timelapsephotography was used for point counting,being the only method capable of handling thevolume of pedestrians 7,267. A number ofcomputer programs were written which allowedthe photographic data to be transformed into anetwork flow model. A fullscale test of the modelwas made using data collected by Nottingham CityCouncil for a network of 57 links.

Journal

British Food JournalEmerald Publishing

Published: Sep 1, 1991

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