Patient satisfaction in Japan

Patient satisfaction in Japan Purpose – To extend existing knowledge about health care quality and patient satisfaction by exploring Japanese context having a different health care system and a different culture from the USA and Europe. Design/methodology/approach – A structural equation model is used to explore links between quality perception and patient satisfaction as well as between patient satisfaction and intentional behavior relying on 159 Japanese outpatient replies. Findings – Japanese healthcare service quality is evaluated using its process characteristics (patient‐provider interaction) and physical attributes (settings and appearance). Process quality attributes were found to be patient satisfaction antecedents. Satisfaction in turn predicts patient intentional behavior (to return and to recommend). Japanese society cultural specificity seems to be an interesting background to understand Japanese evaluation when patients assess health service quality. Research limitations/implications – The sample investigated is relatively small. The study relied on a linear approach to assess patient satisfaction and intentional behavior. However, the non‐linear model should yield a better reality fit. Practical implications – To improve Japanese patient satisfaction, cultural values such as courtesy, empathy and harmony should be emphasized when delivering medical services. Satisfied consumers are an important asset for the healthcare provider as they intend to reuse the service and to recommend it to their families and friends. Both foreign and Japanese providers should adopt a consumer perspective to enhance the service quality and then to maintain long‐term relationships with their customers. Originality/value – The study used structural equation analysis to assess patient satisfaction in a scarcely investigated context. Moreover, the study relies on Japanese society's cultural characteristics to explain and understand results. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Health Care Quality Assurance Emerald Publishing

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Publisher
Emerald Publishing
Copyright
Copyright © 2008 Emerald Group Publishing Limited. All rights reserved.
ISSN
0952-6862
D.O.I.
10.1108/09526860810910168
Publisher site
See Article on Publisher Site

Abstract

Purpose – To extend existing knowledge about health care quality and patient satisfaction by exploring Japanese context having a different health care system and a different culture from the USA and Europe. Design/methodology/approach – A structural equation model is used to explore links between quality perception and patient satisfaction as well as between patient satisfaction and intentional behavior relying on 159 Japanese outpatient replies. Findings – Japanese healthcare service quality is evaluated using its process characteristics (patient‐provider interaction) and physical attributes (settings and appearance). Process quality attributes were found to be patient satisfaction antecedents. Satisfaction in turn predicts patient intentional behavior (to return and to recommend). Japanese society cultural specificity seems to be an interesting background to understand Japanese evaluation when patients assess health service quality. Research limitations/implications – The sample investigated is relatively small. The study relied on a linear approach to assess patient satisfaction and intentional behavior. However, the non‐linear model should yield a better reality fit. Practical implications – To improve Japanese patient satisfaction, cultural values such as courtesy, empathy and harmony should be emphasized when delivering medical services. Satisfied consumers are an important asset for the healthcare provider as they intend to reuse the service and to recommend it to their families and friends. Both foreign and Japanese providers should adopt a consumer perspective to enhance the service quality and then to maintain long‐term relationships with their customers. Originality/value – The study used structural equation analysis to assess patient satisfaction in a scarcely investigated context. Moreover, the study relies on Japanese society's cultural characteristics to explain and understand results.

Journal

International Journal of Health Care Quality AssuranceEmerald Publishing

Published: Oct 3, 2008

Keywords: Patient care; Customer satisfaction; National cultures; Japan

References

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